I could not find any reference to pricing or a launch date, probably because that information is usually retrieved dynamically and rarely hardcoded within apps. This seems to suggest Amazon Music Unlimited will launch globally once it becomes available. Region translations for the US, UK, Germany, and Japan, which are the four areas where the Fire TV has been released, are present within the app as well. It appears the new music service is codenamed “Hawkfire” internally at Amazon, or at least that’s the codename being used to reference the service within the new Fire TV music app. The same slogan is used within the new Fire TV music app to upsell Prime members on the new music service. The slogan “listen to any song” seems to imply the vast majority, if not all, of Amazon’s music store will be accessible to subscribers of Amazon Music Unlimited. The banner ad and icon image displayed above were found within the new Fire TV music app. I did some digging through the app’s code, as I am often inclined to do, and have found clear evidence that Amazon will indeed be launching a new premium streaming music service called Amazon Music Unlimited. After noticing an unusual lack of “Prime” branding in the new Amazon Music app for the Fire TV, I began to suspect the app was released this week in preperation for the rumored new music service from Amazon.
Amazon is rumored to be working on a new streaming music subscription service, separate from Prime Music, to compete with the likes of Spotify, Apple Music, and Google Play Music.
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